KitKat Ice Cream: A Break You Can Play

Brief

For four days in September 2026, KitKat Ice Cream ran its Break activation at The Crates, Ayala Malls Arca South, to put its “Have a break, have a KitKat Ice Cream” line in front of shoppers. Our part was the interactive games for brand activation; the booth itself was KitKat’s. KitKat wanted something on the screens that would get shoppers to stop, play and leave with the KitKat break in mind. Our Brand Activations team delivered it.

What we delivered

Our team created three interactive games for KitKat’s activation: Spin and Win, Cone or Stick, and Find The Ice Cream. Shoppers started on a “Have a Break” game picker screen, a simple web-based menu, tapped the game they wanted, and played it right there on the touchscreen smart display.

We handled these interactive games for brand activation in-house, from the picker screen and game layouts to how each game plays. Each screen used the campaign’s red and white look and its ice cream visuals, so the games felt like part of KitKat’s campaign instead of a separate gadget.

Photos

Our games ran at KitKat’s booth from September 24 to 27, with shoppers playing on the smart displays. Below: the games taking shape in our studio, each game screen, and the spot where they ran.

Why these interactive games for brand activation worked

• It was easy to start. One tap on the picker and a shopper was playing, with no sign-up or instructions needed.
• There was a choice. Three different games gave shoppers a reason to come back and try another one.
• It stayed on brand. The games used the campaign’s own visuals and tagline, so every spin repeated the message.