Case study · Creatives
A brand identity built for Property Care Solutions
Property Care Solutions offers property care and maintenance. We designed their logo and put the whole identity into one brand kit: the logo, colors, fonts, icons and the rules for using them.
The challenge
A property care company asks people to trust it with their homes and buildings. Its brand has to say “reliable” at first glance, and it has to stay consistent everywhere it appears, from a sign to an app screen.
What we built
The logo
A logo mark built from modern building shapes that stand for growth, stability and reliable property care, paired with a bold wordmark and the tagline “Property Care & Maintenance”.
Logo versions and usage rules
Versions of the logo for different materials and backgrounds, with clear do’s and don’ts so it’s always applied the right way.
A color palette
Deep blue and teal for professionalism and trust, a light aqua accent and white, each with its HEX, RGB and CMYK values for screen and print.
Typography
Poppins for headlines and key messages, and Arial for subheadings and body text, with a type hierarchy that shows how they work together.
Clear space and minimum size
A simple rule for the space around the logo, measured by the height of the building icon, with recommended minimum sizes so it never looks crowded or too small.
Icons and graphic elements
A custom icon set for PCS services, including property management, maintenance, safety and compliance, cleaning, tenant support and scheduled maintenance, plus building shapes, line elements and a pattern for layouts and backgrounds.
Brand mockups
Mockups that show how the PCS logo could look on a polo uniform, cap, ID lanyard, mug and tote.
Inside the brand kit
Brand mockups
What it means for PCS
- One clear look that tells customers PCS is professional and dependable.
- A kit the team can follow, so every sign, post and screen looks the same.
- Icons and graphics ready for new materials, without starting from scratch.
Need a brand that people trust at first glance?
We design logos and brand kits that your team can use with confidence, from the first sign to the last screen.