It’s no secret that email marketing has been on the decline in recent years. In fact, a 2019 study showed that email open rates have been steadily declining since 2016. But does this mean that email marketing is a dying industry? Not necessarily. While...
You’ve probably heard the term “digital marketing” before, but what does it actually mean? In this article, we’ll explore the basics of digital marketing and its key components. You’ll learn about the different types of digital marketing,...
Search Engine Optimization, or “SEO” for short, is a set of techniques that can be used to improve the visibility of a website in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a site from search...
In today’s digital age, it’s easy to think that having a strong social media presence is all you need to draw attention to your business or personal brand. And while social media is certainly important, it’s not the only tool you should be using to...
Websites are powerful marketing and communication tools for businesses. They can be used to promote products and services, share important information with customers and prospects, and generate leads and sales. In addition, websites can help businesses build...
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